fruit and veg don't have to look perfect

hurrah for Waitrose - according to this story from the Independent, they are " launching a range of "ugly" looking seasonal fruit at discounted prices for use in cooking. The "class two" produce will be either visually flawed or oddly shaped, according to Waitrose, but otherwise perfect for eating."

now - if only the great British public can be persuaded to buy them ... mind you, I buy my fruit and veg from the greengrocer.

1 comment to this

niles said on 04 Jul 2006 at 21:11:18:

I heard this on the radio and thought, "How is this news?" Both Tesco and Sainsburys have been selling Class II veg at knock-down prices for ages, under their Value and Basics labels.